(Nashville, Tennessee — February 20, 2026) — Country Radio Broadcasters (CRB) has announced that MCA recording artist and global superstar Keith Urban will participate in a special Q&A session at Country Radio Seminar (CRS) 2026, reflecting on his years of supporting St. Jude Children’s Research Hospital® and his experiences interacting with patients and families. Urban’s appearance is part of the session titled “The Power Of Music And A Mission,” presented by St. Jude and CRS. 

Scheduled for Thursday, March 19, at 11:00 a.m. and moderated by WSIX/Nashville’s Gator Harrison, the session will give attendees an intimate look at the power of country radio’s longstanding relationship with St. Jude, one of the country format’s most meaningful philanthropic partnerships. The radiothon program began in 1989 following a challenge issued by Randy Owen of Alabama, first delivered from the CRS stage that year. The conversation with Urban and Harrison will highlight the impact of visiting the hospital, the inspiration drawn from its patients, and the vital role the country music community continues to play in advancing the St. Jude mission.

Urban has frequently participated in hospital visits, fundraising initiatives, and industry events that help raise awareness and critical funding for pediatric cancer research and treatment. His appearance at CRS underscores the deep connection between country radio, country artists, and St. Jude’s lifesaving work.

Urban has been a dedicated supporter of St. Jude since the beginning of his career, participating in countless fundraising initiatives, benefit concerts, and special meet-and-greets for St. Jude patients. His support has helped raise awareness and critical funding for pediatric cancer research and treatment. His appearance at CRS underscores the deep connection between the country community, country artists, and St. Jude’s lifesaving work.

CRS 2026 will take place March 18–20 at the Omni Nashville Hotel and will feature three days of educational programming, networking opportunities, and marquee events, including the New Faces of Country Music® Show, CRS Honors, label luncheons, the Digital Music Summit (DMS), and more.Registration for CRS 2026 is no longer available online and will be available exclusively on-site at the current rate of $799 through the start of the event. A limited number of New Faces of Country Music® tickets remain available for $110 and are sold separately.

For more information, visit www.CountryRadioSeminar.com and follow CRS on Facebook, X, and Instagram. You can also call 615-327-4487 for additional information.

About Country Radio Seminar: Country Radio Seminar (CRS) is an annual convention meticulously designed to facilitate knowledge exchange and foster the exchange of business practices within the country music industry. With a specific focus on matters relevant to country radio, CRS serves as a vital platform for industry professionals to thrive and contribute. The dates for CRS 2026 are March 18–20.

About Country Radio Broadcasters, Inc.®: Established in 1969, Country Radio Broadcasters, Inc ® is a 501 © 3 non-profit organization that serves as a unifying force, connecting radio broadcasters worldwide with the dynamic country music industry. Our mission is to ensure its vitality and foster growth within the industry.