“I mean, the ideal outcome for any music video is that it gains mass viewership and has a profound impact on the people who see it, right?” asks Keith. “Personally, I consider this video to be downright aspirational.”
“If there were a malicious epidemic that would nevertheless truly benefit humankind, this would be it,” agrees Chris.
“The world of music marketing is awash in breathless, overblown verbiage,” says Keith. “We figured that at long as people are going to keep describing our music as ‘infectious,’ we might as well give them a literal justification for that usage, with the video.”