| PREVIOUSLY EXCLUSIVE ON HER I HOPE THIS HELPS TOUR – TWO-PIECE COLLECTION AVAILABLE NOW TO FANS EVERYWHERE — PROCEEDS BENEFIT TO WRITE LOVE ON HER ARMS (TWLOHA) MENTAL HEALTH INITIATIVES |
| NASHVILLE, TENN. (October 29, 2026) — Following the conclusion of her 22-date U.S. headline run, the I HOPE THIS HELPS TOUR, singer/songwriter Alana Springsteen is bringing a meaningful piece of the experience to fans everywhere. Previously available exclusively on tour, Springsteen’s “Choose Yourself” merch collaboration with mental health nonprofit To Write Love On Her Arms (TWLOHA) is now available for purchase online at TWLOHA.com. A portion of proceeds from the collection will benefit TWLOHA’s mental health initiatives, helping connect individuals struggling with vital resources and support.Throughout the I HOPE THIS HELPS TOUR, which kicked off September 17 and included stops at iconic venues like West Hollywood’s Troubadour (9/20) and New York City’s The Bowery Ballroom (10/16), Springsteen partnered with TWLOHA to extend the album’s message of healing, self-discovery and self-compassion beyond the music. For two decades, the nonprofit has been dedicated to presenting hope and helping those struggling with depression, addiction, self-injury and suicide find support – a mission that closely aligns with the deeply personal themes explored throughout Springsteen’s latest album, I HOPE THIS HELPS.“I always hoped this music would find its way to the people who needed it, and I couldn’t think of a better way to make that happen than partnering with To Write Love On Her Arms,” shares Springsteen. “For 20 years, they’ve worked to raise awareness and expand access to mental health care, and I’m so grateful we got to play a small part in that mission. Through their partnership with BetterHelp, we were able to offer free therapy at every stop on the I HOPE THIS HELPS TOUR. The ‘Choose Yourself’ shirt and hat we designed together are a beautiful reminder of what this partnership is all about – encouraging people to prioritize themselves and reminding them they’re never alone.” Thoughtfully designed to weave together the encouraging message of I HOPE THIS HELPS and TWLOHA’s mission, the two-piece “Choose Yourself” collection features a cream-colored long-sleeve shirt and coordinating blue hat, both bearing the empowering phrase “Choose Yourself.” The design is an ode to Springsteen’s Virginia Beach upbringing, incorporating the state’s flower, the American Dogwood, as well as the coastal imagery used throughout her latest album. More than just merchandise, the collection serves as a wearable reminder to prioritize self-compassion, embrace the healing process and recognize the importance of choosing yourself, even when it feels difficult.Beyond its empowering message, the collection is designed to make a meaningful impact, with a portion of proceeds benefiting TWLOHA’s Treatment & Recovery Program, which works to bridge the gap between those seeking mental health care and the resources they need. With access to affordable mental health services remaining a critical challenge nationwide, TWLOHA provides vital support through therapy scholarships, free peer support groups and its FIND HELP Tool, connecting individuals with free or reduced-cost mental health services. Each purchase helps sustain these initiatives and reduce financial barriers to care, ensuring that those who need support most have a greater opportunity to access it.Shop the “Choose Yourself” collection now at TWLOHA.com. |
| ABOUT ALANA SPRINGSTEEN: A fearless storyteller with an unshakable sense of self, Alana Springsteen has built her career on telling the truth, no matter how messy or hard-fought. Across high-concept projects like her three-part debut album TWENTY SOMETHING and highly awaited sophomore LP I HOPE THIS HELPS (a boldly autobiographical body of work out now), the 26-year-old artist-songwriter has carved out a vital space for raw catharsis and unfiltered reflection. A multi-instrumentalist with uncompromising vision, Springsteen plays guitar and piano throughout her albums and co-produces all her material, shaping each song with a hands-on precision that underscores her identity as both author and architect. Rooted in Country but unbound by its edges, she pulls freely from Alt-Pop and beyond, building a sonic world as expansive as it is emotionally exacting. Born and raised in Pungo, Virginia (a one-of-a-kind region where farmland meets beach), Springsteen’s connection to music began in church, where she first found her voice as a child. By age seven, she was teaching herself to play guitar and writing her own songs; at ten, she began traveling to Nashville for co-writing sessions with industry heavyweights. After making her landmark debut with TWENTY SOMETHING — a 2023 release featuring her GOLD-certified smash “goodbye looks good on you (feat. Mitchell Tenpenny)” — Springsteen earned massive praise from the likes of NPR (“Few artists dissect and make sense of life in your 20s quite like Alana Springsteen”) and PEOPLE (“Everything about her says she was made for this wild, breathless — and, yes, high-risk — life of an artist”). A powerhouse live performer who commands rooms of any size, she’s now headlined her own TWENTY SOMETHING TOUR; performed at major festivals like Stagecoach; toured internationally across Europe, the U.K., and Australia; and supported superstars like Luke Bryan, LANY, Keith Urban, and NEEDTOBREATHE. With countless milestones to her name — including making her Tiny Desk debut in 2024 and scoring a No. 1 hit with “Hot Honey” (a collaboration with MULTI-PLATINUM DJ/producer Tiësto) — Springsteen’s momentum is undeniable. |
