IMAGINE DRAGONS’ DAN REYNOLDS TAKES ON THE XBOX GAME PASS CHALLENGE TO RAISE MONEY FOR THE LOVELOUD FOUNDATION
Those who love Imagine Dragons know that front man Dan Reynolds is a force to be reckoned with on stage. But he’s also a fierce gamer with an important cause to support: LBGTQ+ youth and suicide awareness. This past Friday, Xbox hosted an Xbox Game Pass Challenge to support LOVELOUD, the foundation that Dan founded in 2017 to help ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth. LOVELOUD is the catalyst for bringing communities together to start the conversation and celebrate individuality.
In the Xbox Game Pass Challenge, Dan had 50 minutes to complete 10 challenges in 10 games throughout the Xbox Game Pass catalogue. For each challenge completed, he’d rack up $10k for LOVELOUD. With @BennyCentral from Xbox On in his corner cheering him on, Dan was put to the test with challenges from games such as “Halo 5: Guardians” and “Rocket League”, among others. He tackled each virtual test head-on, requiring little more than basic guidance on what each button does, where to go in the game, and how to complete the challenge.
The challenge was hosted on the eve the second annual LOVELOUD Festival Powered by AT&T, which took place at Rice Eccles Stadium in Salt Lake City on Saturday, July 28th. Dan noted that last year’s festival hosted close to 20,000 attendees and was “the best day of his life.” This year, they accomplished a sold-out show with more than 30,000 in attendance and achieved their goal of raising more than $1,000,000 from the event.